During the first week, premiere spots belong to Viacom, Ford Motor Company and Universal Pictures, and then they’ll become available to Capital One, AT&T, Denny’s and Purina. Sponsored Web Posts in the dashboard will continue to roll during a beta period that ends in June 2013. The company notes in a brief announcement on the new ads that sponsored posts have already seen over 10 million likes and reblogs since their debut. Like Tumblr’s sidebar “Radar” ads, the new sponsored posts will be marked with an animated dollar sign icon to indicate that they are paid placements.Īlso like Tumblr’s mobile advertising, users will only see up to four sponsored posts per day. Tumblr users will be able to reblog, like, follow and share these ads and the brands themselves directly from their web dashboard, which of course, is what we know all the Tumblr-lovin’ teens are just dying to do. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. A month after Tumblr introduced sponsored posts into its native mobile applications, the company is today bringing those same brand advertisements to its web dashboard.
0 kommentar(er)
