Often on TikTok, your lowest effort videos end up taking off and your highest effort ones end up flopping. My worst performing slideshow received only 262 views and was my lowest effort one. Again, a good reminder that TikTik content often grows slowly and steadily. However, none of the slideshows went over 1,000 views during the week I posted them! About one week later, one slideshow hit 1,000 views and is now sitting at 1,300. My best performing slideshow was about mental health. Mental health – “10 lessons I learned in therapy” was one slideshow that performed particularly well. Others were inspired by sorting through old family photos–for example, a slideshow of vintage photo envelopes and a slideshow of creepy mascots from the 90s. One was simply photos of our third dog when he met our first two dogs, paired with photos of him snuggling them more and more as they got to know each other better. Slice of life – These were a bit lower effort and were inspired by whatever was going on in my life. Recommendations – Mostly book recommendations, such as “19 amazing books by Black authors” and “15 weird books I think you should read.” I also did a fun post rounding up 1-star Goodreads reviews of my favorite books. I shared 13 slideshows over a 7-day period. What kinds of slideshows did you post during the experiment? Slideshows are a very versatile tool for content creators. I’ve seen slideshows used for comically sharing memes or jokes, sharing a day in the life in photos, recommendations, and more.
TIKTOK SLIDESHOW SERIES
So what are TikTok slideshows?Īs TikTok says, “there are some stories that can only be told in photos.” No wonder Instagram is scared! TikTok now offers users the ability to upload a series of photos with text captioning each slide. I decided to try posting only slideshows for a week to see what would happen.
This winter, theories began swirling that TikTok was boosting their new slideshow feature in the algorithm. So how do you create content that will get served to exactly the right people? I’m testing all kinds of different tactics to find out! TikTok is known for serving users content that feels uniquely tailored to their interests. I’ve embarked on a series of experiments to better understand TikTok’s algorithm.
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